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Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia, by Al Tompkins
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Al Tompkins reminds students about a disarmingly simple truth about broadcast journalism: people remember what they feel. If you aim for the heart with the copy you write and the sound and video you capture, you will never fail to grab your viewers and co
- Sales Rank: #462075 in Books
- Published on: 2011-02-15
- Released on: 2011-02-11
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .82" w x 6.00" l, .75 pounds
- Binding: Paperback
- 360 pages
From the Author
This book is for anybody who wants to learn to write more powerful video stories.
While I speak directly to broadcast journalists in this book, others from ministers to motivational speakers and public relations professionals tell me this book affects how they do their job. The principles of solid storytelling are universal, it seems.
This book is filled with specific examples that I hope will improve your NEXT story.
It is not a high-minded philosophy book and it is not not a pie-in-the-sky text that you could only use if you had four days and a crew of three to produce a story. It is for run and gun journalists who turn the daily story as I did for decades.
To students: I am most honored when a students tells me that this is a textbook that he/she keeps after the class is over.
To working professionals: I hope Aim for the Heart will inspire you, re-ignite your journalistic passion and most of all I hope it helps you to improve your craft that I think is so vital to democracy.
About the Author
Al Tompkins is a teacher and a journalist.
He has taught journalists in 48 states, Canada, Egypt, Denmark, South Africa, The Caymans and Iceland. For nine and a half years more than 20,000 journalists a day read his story idea column Al's Morning Meeting on Poynter.org.
During his 24 years as a local television journalist, Tompkins was awarded many of the craft's top honors including the National Emmy, the Peabody and the RFK award.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A must-have for those in the biz
By ProNewsPhotog
Even after going through J-school, this book had more to offer than my classes did. In J-school, they teach you the mechanics which is fine, but this book teaches you the art. Its an art that is being lost by the old quantity vs quality argument. Its possible to have both, but you have to know going into your story what you need to look for so that you can move on with ease. After 17 years in the biz, I really learned a great deal from the author, and I would highly recommend this book to anyone in my field.
2 of 2 people found the following review helpful.
Time Tested Life Advise and Some Stuff About Journalism Too
By Alex
I'm not a journalist, but I loved this book. Of course, the focus was one journalism and media as a career. But his book was still a great help for my own purposes. There were tons of takeaways for a marketing professional as well.The authors voice is incredible, too. It makes it really easy to read the book. Tons of great lessons, specific to journalism and media, and also to life in general, in this book. I recommend!
0 of 0 people found the following review helpful.
Good read. Was able to use it right away
By Amazon Customer
I got this book on my kindle fire for my video journalism class. Good read. Was able to use it right away.
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