Selasa, 31 Mei 2011

[R434.Ebook] Free PDF Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking, by Jeff Hertzberg, Zoe Francois

Free PDF Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking, by Jeff Hertzberg, Zoe Francois

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Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking, by Jeff Hertzberg, Zoe Francois

Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking, by Jeff Hertzberg, Zoe Francois



Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking, by Jeff Hertzberg, Zoe Francois

Free PDF Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking, by Jeff Hertzberg, Zoe Francois

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Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking, by Jeff Hertzberg, Zoe Francois

For 30+ brand-new recipes and expanded ‘Tips and Techniques', check out The New Artisan Bread in Five Minutes a Day, on sale now.

This is the classic that started it all – Artisan Bread in Five Minutes a Day has now sold hundreds of thousands of copies. With more than half a million copies of their books in print, Jeff Hertzberg and Zoë François have proven that people want to bake their own bread, so long as they can do it easily and quickly.

Crusty baguettes, mouth-watering pizzas, hearty sandwich loaves, and even buttery pastries can easily become part of your own personal menu, Artisan Bread in Five Minutes a Day will teach you everything you need to know, opening the eyes of any potential baker.

  • Sales Rank: #71713 in Books
  • Published on: 2007-11-13
  • Released on: 2007-11-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.32" h x .99" w x 7.78" l, 1.54 pounds
  • Binding: Hardcover
  • 242 pages

From Publishers Weekly
While the phrase artisan bread typically evokes images of labor-intensive sessions and top-notch ingredients, for authors Hertzberg and François it means five minutes. An intriguing concept—high-quality, fresh bread in less time than it takes to boil water. The authors' promises of no kneading, no starter, no proofing yeast and no need for a bread machine is based on the concept of mixed and risen high-moisture dough stored in the fridge for up to two weeks (dough is cut into pieces and popped in the oven for fresh loaves as desired). Note: for those tracking minutes, the five-minutes doesn't include the 20-minute resting time for dough or 30 minutes for baking. After concise, introductory chapters on ingredients, equipment, and tips and techniques, readers are presented with the master recipe, a free-form loaf of French boule that is the model for all breads in the book. Three main chapters—Peasant Loaves, Flatbreads and Pizzas and Enriched Breads and Pastries—are filled with tempting selections and focus on ethnic breads and pastries including Couronne from France; Limpa from Scandinavia; Ksara from Morocco; Broa from Portugal; and Chocolate-Raisin Babka from the Ukraine, but the basics (Oatmeal Bread, Bagels, White Bread) are all here, too. A smattering of companion recipes such as Tuscan White Bean Dip and Portuguese Fish Stew are peppered throughout. While experienced bakers and true gourmands will skip this one, those looking for an innovative approach to making bread just might find it in these recipes. (Nov.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Jeff Hertzberg is a physician with 20 years of experience in health care as a practitioner, consultant, & faculty member at the University of Minnesota Medical School. He is also an ardent amateur baker. Hertzberg developed a love of great bread while growing up in New York City's ethnic patchwork of the 1960s and 70s, and he refined this love with extensive travel throughout France, Italy, Germany, Spain, Britain, and Morocco. He lives in Minneapolis, Minnesota, with his wife and two daughters.

Zoë François is a pastry chef and baker trained at the Culinary Institute of America. With Jeff Hertzberg, M.D., she is the author of Healthy Bread in Five Minutes a Day. Passionate about food that is real, healthy and always delicious, François teaches baking and pastry courses nationally, is a consultant to the food industry, and creates artful desserts and custom wedding cakes. She also writes the recipe blog Zoë Bakes. She lives in Minneapolis, Minnesota, with her husband and two sons.

Excerpt. © Reprinted by permission. All rights reserved.

1INTRODUCTION

The Secret to Making Artisan Bread in Five Minutes a Day: Refrigerating Pre-Mixed Homemade Dough

Like most kids, my brother and I loved sweets, so dessert was our favorite time of day. We’d sit in the kitchen, devouring frosted supermarket doughnuts.

“Those are too sweet,“ my grandmother would say. “Me, I’d rather have a piece of good rye bread, with cheese on it.”

Munch, munch, munch. Our mouths were full; we could not respond.

“It’s better than cake,“ she’d say.

There’s a certain solidarity among kids gorging on sweets, but secretly, I knew she was right. I could finish half a loaf of very fresh, very crisp rye bread by myself, with or without butter (unlike my grandmother, I considered cheese to be a distraction from perfect rye bread). The right stuff came from a little bakery on Horace Harding Boulevard in Queens. The shop itself was nondescript, but the breads were Eastern European masterpieces. The crust of the rye bread was crisp, thin, and caramelized brown. The interior crumb was moist and dense, chewy but never gummy, and bursting with tangy yeast, rye, and wheat flavors. It made great toast, too—and yes, it was better than cake.

The handmade bread was available all over New York City, and it wasn’t a rarefied delicacy. Everyone knew what it was and took it for granted. It was not a stylish addition to affluent lifestyles; it was a simple comfort food brought here by modest immigrants.

I left New York in the late 1980s, and assumed that the corner bread shops would always be there, waiting for me, whenever I came back to visit. But I was wrong. As people lost interest in making a second stop after the supermarket just for bread, the shops gradually faded away. By 1990, the ubiquitous corner shops turning out great eastern, central, and southern European breads with crackling crusts were no longer so ubiquitous.

Great European breads, handmade by artisans, were still available, but they’d become part of the serious (and seriously expensive) food phenomenon that had swept the country. The bread bakery was no longer on every corner—now it was a destination. And nobody’s grandmother would ever have paid six dollars for a loaf of bread.

I’d fly back to New York and wander the streets, bereft (well, not really). “My shop” on Horace Harding Boulevard had changed hands several times by 1990, and the bread, being made only once a day, was dry and didn’t really have a lot of flavor. I even became convinced that we could get better bagels in Minneapolis—and from a chain store. Things were that grim.

So Zoë and I decided to do something about it. Artisan Bread in Five Minutes a Day is our attempt to help people re-create the great ethnic breads of years past, in their own homes, without investing serious time in the process. Using our straightforward, fast, and easy recipes, anyone will be able to create artisan bread and pastry at home with minimal equipment. Our first problem was: Who has time to make bread every day?

After years of experimentation, it turns out that we do, and with a method as fast as ours, you can, too. We solved the time problem and produced top-quality artisan loaves without a bread machine. We worked out the master recipes during busy years of career transition and starting families (our kids now delight in the pleasures of home-baked bread). Our lightning-fast method lets us find the time to bake great bread every day. We developed this method to recapture the daily artisan bread experience without further crunching our limited time—and it works!

Traditional breads need a lot of attention, especially if you want to use a “starter” for that natural, tangy taste. Starters need to be cared for, with water and flour replenished from time to time. Dough needs to be kneaded until resilient, set to rise, punched down, allowed to rise again. There are boards and pans and utensils galore to be washed, some of which can’t go into the dishwasher. Very few busy people can go through this every day, if ever. Even if your friends are all food fanatics, when was the last time you had homemade bread at a dinner party?

What about bread machines? The machines solve the time problem and turn out uniformly decent loaves, but unfortunately, the crust is soft and dull-flavored, and without tangy flavor in the crumb (unless you use and maintain time-consuming sourdough starter).

So we went to work. Over years, we found how to subtract the various steps that make the classic technique so time-consuming, and identified a few that couldn’t be omitted.

And then, Zoë worked some pastry-chef magic: She figured out that we could use stored dough for desserts as well as for bread, applying the same ideas to sweet breads, rolls, and morning breads. It all came down to one fortuitous discovery:

Pre-mixed, pre-risen, high-moisture dough keeps well in the refrigerator.

This is the linchpin of Artisan Bread in Five Minutes a Day. By pre-mixing high-moisture dough (without kneading) and then storing it, daily bread baking becomes an easy activity; the only steps you do every day are shaping and baking. Other books have considered refrigerating dough, but only for a few days. Still others have omitted the kneading step, but none has tested the capacity of wet dough to be long-lived in your refrigerator. As our high-moisture dough ages, it takes on sourdough notes, reminiscent of the great European natural starters. When dough is mixed with adequate water (this dough is wetter than most you may have worked with), it can be stored in the refrigerator for up to two weeks (enriched or heavy doughs can’t go that long but can be frozen instead). And kneading this kind of dough adds little to the overall product; you just don’t have to do it. In fact, overhandling stored dough can limit the volume and rise that you get with our method. That, in a nutshell, is how you make artisan breads with the investment of only five minutes a day of active effort.

A one-or two-week supply of dough is made in advance and stored in the refrigerator. Measuring and mixing the dough takes less than 15 minutes. Kneading, as we’ve said, is not necessary. Every day cut off a hunk of dough from the storage container and briefly shape it without kneading. Allow it to rest briefly on the counter and then toss it in the oven. We don’t count the rest time (20 minutes or more depending on the recipe) or baking time (usually about 30 minutes) in our five-minute-a-day calculation since you can be doing something else while that’s happening. If you bake after dinner, the bread will stay fresh for use the next day (higher-moisture breads stay fresh longer), but the method is so convenient that you probably will find you can cut off some dough and bake a loaf every morning, before your day starts. If you want to have one thing you do every day that is simply perfect, this is it!

Wetter is better:The wetter dough, as you’ll see, is fairly slack, and offers less resistance to yeast’s expanding carbon dioxide bubbles. So, despite not being replenished with fresh flour and water like a proper sourdough starter, there is still adequate rise on the counter and in the oven.

Using high-moisture, pre-mixed, pre-risen dough makes most of the difficult, time-consuming, and demanding steps in traditional bread baking completely superfluous:

1. You don’t need to make fresh dough every day to have fresh bread every day: Stored dough makes wonderful fresh loaves. Only the shaping and baking steps are done daily, the rest has been done in advance.

2. You don’t need a “sponge” or “starter”: Traditional sourdough recipes require that you keep flour-water mixtures bubbling along in your refrigerator, with careful attention and replenishment. By storing the dough over two weeks, a subtle sourdough character gradually develops in our breads without needing to maintain sponges or starters in the refrigerator. With our dough-storage approach, your first loaf is not exactly the same as the last. It will become more complex in flavor as the dough ages.

3. It doesn’t matter how you mix the dry and wet ingredients together: So long as the mixture is uniform, without any dry lumps of flour, it makes no difference whether you use a spoon, a high-capacity food processor, or a heavy-duty stand mixer. Choose based on your own convenience.

What We Don’t Have to Do: Steps from Traditional Artisan Baking That We Omitted

1. Mix a new batch of dough every time we want to make bread

2. “Proof” yeast

3. Knead dough

4. Cover formed loaves

5. Rest and rise the loaves in a draft-free location—it doesn’t matter!

6. Fuss over doubling or tripling of dough volume

7. Punch down and re-rise

8. Poke rising loaves to be sure they’ve “proofed” by leaving indentations

Now you know why it only takes 5 minutes a day, not including resting and baking time.

4. You don’t need to “proof” yeast: Traditional recipes specify that yeast be dissolved in water (often with a little sugar) and allowed to sit for five minutes to prove that bubbles can form and the yeast is alive. But modern yeast simply doesn’t fail if used before its expiration date and the baker remembers to use lukewarm, not hot water. The high-water content in our doughs further ensures that the yeast will fully hydrate and activate without a proofing step. Further storage gives it plenty of time to fully ferment the dough—our approach doesn’t need the head start.

5. It isn’t kneaded: The dough can be mixed and stored in the same resealable plastic container. No wooden board is required. There should be only one vessel to wash, plus a spoon (or a mixer). You’ll never tell the difference between breads made with kneaded and unkneaded high-moisture dough, s...

Most helpful customer reviews

1145 of 1167 people found the following review helpful.
Best Bread I've Ever Made, As Good as Almost All I've Ever Eaten
By louisecook
I'm a foodie; the kind of person who will drive miles to a bakery, who will visit Italy when the ricotta is sweetest. I'm also a skeptic. So, when I bought this book, I didn't expect much. But, was I ever wrong. What I love is that the authors turn everything you know about bread baking upside down, and the result is the best bread you'll ever make at home. Easily. Simply. Whenever you want. You must, however, read the introduction to the method to succeed as well as you might -- this is not a book to begin baking from the minute you buy it. But the few minutes you invest in all the suggestions pay off mightily -- how to tell when this particular kind of bread is really ready (I used to swear by an instant read thermometer -- forget that); how to dock it; how to store it, etc. The instructions are utterly clear. I've already baked ten loaves, each magnificent, and I've only had the book for a week. All kinds of breads are represented -- French loaves, ciabbata, pita, peasant -- I could go on and on. Enough for a lifetime of pleasure. Hertzberg and Francois are geniuses.

4 of 4 people found the following review helpful.
Bake the bread as the recipes are written and you will have great bread every time, no matter which recipe you choose!
By Dana Thomson Gritman
I have now owned this book for several months, and it is easily the most used of all my many cookbooks. We are "clean" eaters and if we eat it, I make it from scratch, and that means I spend a lot of time in the kitchen. This book truly minimizes that time. I've read many of the other reviews with all their "fixes and ideas" to make the bread better. My advice is to bake the bread as the recipes are written. The recipes are outstanding and are written, I believe, to make bread baking simple and easy. The whole idea is to un-complicate the whole process. I have baked the master recipe many, many times with very consistent results. I bake several loaves a week as my family gobbles it up almost as fast as I can bake it. The olive oil pizza dough is a weekly favorite, as is the buttermilk loaf. The buttermilk dough makes perfect sandwich bread. I mix the dough, then divide it into 2 loaf pans, after the 2 hour rise I bake both loaves. I put 1 in the refrigerator for a couple of days, until the other loaf is gone. I have also made the brioche, French baguette, and most recently, bagels. All simple, easy and delicious, and all repeatedly requested by my family.

3 of 3 people found the following review helpful.
I may have to get rid of my bread machine ...
By Alex S
I have used a bread machine for years, and I really do love ALL of the things that you can do with it. It is one of the appliances that STAYS on my counter top, because there is nothing better than home cooked bread.

However, a friend recently pointed out how EASY it is to make bread using the master recipe in this book, and gave me the basic recipe. I was so impressed that I purchased the book for the rest of the recipes.

All of them begin the same way - you mix ingredients together (mix, not knead), let them sit, then throw them in the refrigerator. And the master recipe calls for ingredients you probably have sitting in your kitchen - flour, yeast, water, and salt. When you get up in the morning, turn your oven on to 450 (with your baking stone in the oven) and take a portion of the dough out and shape it into a loaf on a cornmeal covered plate or if you are fancy, your pizza peel. Take your shower, dress, makeup, whatever takes about 1/2 hour ... then slide the loaf onto your baking stone in your oven. For a crusty loaf, you add 2 cups of water to a broiler pan in your oven.

Again, finish getting ready, or do your 30 minute workout (right!) whatever you need or want to do, and abut 30 minutes later, the bread is done. The only hard part is waiting until it cools to eat.

Lots of very practical variations - bagels, soft pretzels, sticky pecan caramel rolls, challah (braided and turban with raisins), bread pudding, sandwich bread, cheese bread, and recipes to go along with the bread. It even offers practical instructions to partially bake the bread and freeze it so that you can finish the baking in about 10 minutes later.

And it all starts with a simple idea - pre-mixed, pre-risen, high-moisture dough that you refrigerate.

The ONLY hard part for me was parting with my hard earned cash for a baking stone ... which always seemed like a luxury to me. But trust me, it was well worth every penny (I use the large bar one from Pampered Chef).

If you only buy one recipe book on bread, this is the one you should buy!

See all 1693 customer reviews...

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Kamis, 26 Mei 2011

[I508.Ebook] Free PDF Otto the Book Bear, by Katie Cleminson

Free PDF Otto the Book Bear, by Katie Cleminson

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Otto the Book Bear, by Katie Cleminson

Otto the Book Bear, by Katie Cleminson



Otto the Book Bear, by Katie Cleminson

Free PDF Otto the Book Bear, by Katie Cleminson

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Otto the Book Bear, by Katie Cleminson


Otto lives in a book and is happiest when his story is being read. Otto is no ordinary storybook character: when no one is looking, he comes to life! Otto loves to walk off of his book's pages, but when his book is taken away while Otto is off exploring, the book bear sets off on a grand adventure to find a new home.

Except...it's an awfully big world for such a small bear and Otto misses his warm book. Will Otto ever find the perfect home?

With sweet, timeless illustrations and a story that will have young readers watching their bookshelves in hopes of spotting wandering book creatures, this charming story is sure to delight book lovers everywhere.

  • Sales Rank: #328928 in Books
  • Brand: Hyperion
  • Published on: 2012-01-31
  • Released on: 2012-01-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x .50" w x 9.00" l, 1.00 pounds
  • Binding: Hardcover
  • 32 pages

From Booklist
Otto the bear lives in a book, and he is happiest when performing his literary role for the young readers of the house. But when his story is placed back on the shelf, the adventuresome bear, in a whimsical stroke of metafiction, likes to climb out of its pages and go exploring. The trouble starts when the family moves away and inadvertently leaves Otto’s book behind. In a refreshing twist on this familiar trope, resilient Otto packs his book bag and heads out to find himself a new home. After a tough time in the bustling, indifferent city, the ursine little fellow stumbles upon a place “full of light and hope. You guessed it—the library. Spacious white backgrounds put the book’s winsome art deservedly front and center and highlight its distinctive black outlines and soft washes of color and shading. The unadorned text fits nicely with Cleminson’s varied compositions. A charming, gentle celebration of books and libraries. Preschool-Kindergarten. --Kristen McKulski

Review
This is the metastory of Otto, a bear who lives in a book that sits on a shelf in a home library. "[H]e was at his happiest when children read his book," writes Cleminson (Magic Box), but he also delights in those times when he magically (and secretly) escapes the confines of the book to explore the house and even work on some writing of his own. Otto doesn't become the size of a real bear, however: he remains book-sized. And that's a serious drawback when circumstances force him out into the big, bustling world. But a happy ending awaits the indomitable Otto, one that should gladden the hearts of anyone who's a fan of the public library-or as Cleminson so beautifully describes it, "a place that looked full of light and hope." Cleminson is one of the latest in a long line of British storytellers who excel at being brisk and businesslike on the outside and deeply empathic on the inside. Her drawings, which combine a bold ink line with subtle yet radiant color, are as pointed and poignant as her prose. PW"

Otto the Book Bear comfortably in his book, but when no one is looking, he comes to life and wanders off the book's pages. One fateful day, he is left behind by his human family and thus must go out into the world to find a new place. It's a treacherous journey, but Otto finally ends up at the city library, where he discovers a whole group of "book creatures" who, like Otto, come to life and love to have adventures. At its heart, this British import offers the fanciful premise of miniature storybook characters coming alive and exploring together. There are, however, too many unanswered questions about his situation: Why was his book left behind? Why doesn't he return to the book's pages upon his abandonment? Why doesn't he discover the existence of other book characters from other books at his initial residence? The art is airily appealing, featuring muted watercolors framed by thick, casual black outlines that lend a softness to Otto's quest. Otto is depicted as about the size of a mouse, and the illustrations are particularly good at portraying the daunting scale of the big world around him. Listeners with a soft spot for the lost might prefer a more developed tale such as Vulliamy's Small (BCCB 4/02), but this could provide a nice pro-library readaloud for storytime. HM BCCB"

PreS-Gr 2 Otto resides in a picture book, and he is happiest when it is being read. But when no one is looking, the bear comes alive and enjoys exploring the house. Then his family moves away and the book is left behind, so he ventures outside to search the city for a new home. Tiny among the giant people on the street and missing his warm book, he feels downhearted until he sees a grand building full of light and hope a library. There, he is befriended by other book creatures and, best of all, finds new readers. The thickly inked illustrations surrounded by lots of white space have an uncluttered, simple look that is appropriate for young readers. Although no specific time is indicated, the appearance of a gramophone, dial phone, and manual typewriters places the story in a bygone era. Otto does not change size when he steps out of his book, but his small stature is not an issue when he is comfortably at home. However, the outside world seems daunting and lonely, giving the story an emotional impact. A sweet tale. Martha Simpson, Stratford Library Association, CT SLJ"

Otto the bear lives in a book, and he is happiest when performing his literary role for the young readers of the house. But when his story is placed back on the shelf, the adventuresome bear, in a whimsical stroke of metafiction, likes to climb out of its pages and go exploring. The trouble starts when the family moves away and inadvertently leaves Otto's book behind. In a refreshing twist on this familiar trope, resilient Otto packs his book bag and heads out to find himself a new home. After a tough time in the bustling, indifferent city, the ursine little fellow stumbles upon a place "full of light and hope. You guessed it-the library. Spacious white backgrounds put the book's winsome art deservedly front and center and highlight its distinctive black outlines and soft washes of color and shading. The unadorned text fits nicely with Cleminson's varied compositions. A charming, gentle celebration of books and libraries. - Kristen McKulski Booklist"

Otto usually lives as an illustration of a book, but when no one is looking, he comes to life. All is usually well when Otto explores the house-he can read other books, poke about the house and even type out a story on the typewriter. But when the bookshelf is cleared and the books placed in boxes ominously marked "ship to," little Otto is separated from his book and must go out into the world alone. Drawing with ink-filled pipettes and watercolor against extensive white space, Cleminson's emotional illustrations show just how lonely and tiny Otto is out in the world. On the inside, he is a comfortable, confident size, but out in the world, he is nearly lost in urban hubbub. Young readers will enjoy locating the tiny Otto and will identify with his fear and worry, especially when he is forced to take refuge in the darkness of a coffee cup, alongside an apple core. It's only when he finds himself with books again, in the library, that Otto feels truly at home, with other "book creatures just like him." Book creatures of all ages will love Otto and will enjoy wondering if any other of their books' characters have a secret life. A delight. (Picture book. 4-8) Kirkus"

About the Author

Katie Cleminson is the author-illustrator of Magic Box (2009), and Cuddle Up, Goodnight (2011), both published by Disney-Hyperion. Among manyother awards, Ms. Cleminson was named the Best Emerging Illustrator of 2009 inthe prestigious Booktrust Early Years Awards.

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37 of 37 people found the following review helpful.
What if??
By J.Prather
I have been a fan of this author/illustrator for quite some time. Her book The Magic Box has been a story time staple for me since its release. My expectations for Otto The Book Bear were sky high, and luckily, this charming book did not disappoint. It tells the story of Otto, a bear who lives in a book "on a shelf in a house..." who has a very unique talent. Otto likes to step out of his book and explore! All is well and good until one day Otto is left behind. He doesn't like being alone, so he sets off on an adventure that eventually leads him to a new home where he finds some rather unexpected friends.

I've seen plenty of picture books which detail what happens when book characters come to life, teddy bears become animated, or a child's doodles jump off the page ready to play. The characteristic most of these books share is that when the characters hop out of a child's imagination, they are larger than life. A beloved character becomes a giant playmate, ready to protect or entertain. In this case, Otto steps off the page on his own, tiny in a world of giants. Children don't really play a role in this story, other than at the beginning and end when they are seen enjoying Otto's storybook. The reader truly feels that they are witnessing something special that no one else can see. This perspective leads to some great storytelling as we follow tiny Otto to his ultimate destination - the library!

The perfect length for preschool story time, kids will also delight in the charming illustrations that depict Otto doing things like practicing his writing on a giant typewriter, reading his favorite stories, and trying out the librarian's date due stamps! They will smile as they see Otto peering up at what seems like a gigantic shelf of books, wonder at his bravery as he travels along rooftops and roadways, and grin along with him as he discovers new friends. Cleminson's thick lined, simple depictions of Otto in no way diminish his expressiveness, and only add to his charm.

This is a wonderful choice for any young child's personal collection, and is simply a must have for any story time leader or preschool classroom. I will admit that the little kid in me gasped just slightly when I first saw Otto step out of his book. Point to any kid who enjoys a good story, and I guarantee that at some point that kid has wondered "what if book characters could really come out of the book?" Cleminson does a wonderful job of answering that question for the preschool crowd.

23 of 24 people found the following review helpful.
a must for library collections
By C. Johnson
This book is charming - perfect for a read aloud story time. The illustrations are whimsical and the bear's adventures provide just enough interest before the happy ever after ending (which will warm any librarian's heart!). Children will warm to the bear's efforts to find a welcoming home.

15 of 16 people found the following review helpful.
Beautiful Read!
By Beverly L. Archer
What I liked about this book: I LOVE this book. In fact, this might be my new favorite picture book. It's about a bear and a book - two of my favorite things. The illustrations are brilliant. They look like a combination of either pen and ink or water color. I wouldn't mind having them framed for my library walls. Young children will love the idea of a book character coming to life at night. The happy ending makes it an all around good read. This is an excellent read aloud. I will be ordering this for my school's library.

What I didn't like about the book: I absolutely LOVED it all.

Recommended for pre-school and older.

AR Book Level: 2.6

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Rabu, 25 Mei 2011

[Z601.Ebook] PDF Ebook leeclowsbeard, by @leeclowsbeard

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For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever--Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag "Think Different." Lee Clow was also instrumental in creating Nissan's "Enjoy the Ride" campaign, and was behind creative work for Adidas, Nike, Reebok, Pedigree, and countless other multinational brands. Due to his bottomless well of creative ideas and his radical advertising philosophy, Lee Clow has become an icon within the advertising industry and one of its most visible spokesmen.�
Yet, this living legend has never assembled his wisdom, wit, and positions on advertising, business, and life in a single place--until now. leeclowsbeard is the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. But�it is no mere collection of quotes--it was written by Lee's iconic beard in the form of Tweets.�

Yes, since 2009, the wisdom of Lee Clow has actually been dispensed to followers of @leeclowsbeard on Twitter. This printing, in book form, marks the first time a selection of Lee's beard's wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types.�

The brainchild of a Midwestern writer/creative director named Jason Fox, @leeclowsbeard seeks to channel Lee's knowledge, offering crumbs of advertising wisdom allegedly collected within Lee's beard over the past decades.�Today, @leeclowsbeard boasts over 35,000 followers and has served up over 1,000 bits of advice--about 300 of which appear in this book.

  • Sales Rank: #1135894 in eBooks
  • Published on: 2012-06-12
  • Released on: 2012-06-12
  • Format: Kindle eBook

About the Author
The beard belongs to advertising legend,�Lee Clow--the mastermind behind Apple's advertising, including the famous�1984�Super Bowl commercial, the "Think Different" manifesto, and all of the marketing efforts for the iPod, iTunes, iPhone, and iPad. The wisdom of the beard is channeled through creative director and writer,�Jason Fox. This is the first collaboration between Mr. Fox and Mr. Clow's facial hair.

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13 of 13 people found the following review helpful.
Not a mere collection of Tweets ... an education in advertising.
By Bill Gallagher
Yes, it's just a book of Tweets. But no, they're not "just" Tweets. This is not your typical "2day i feel gud" Twitter dreck. This is a distillation of the marketing wisdom of the great ad man Lee Clow, responsible for Apple's legendary "1984" ad. It's highly usable stuff.

What's so strong about this book is that each entry is really a book's worth of wisdom. A single entry is enough to create some really powerful change. While extended reading can be a drag -- the thoughts taken together are pretty disjointed, and there are no paragraphs, only tweets -- taken a few a time, one could have the germ of a full advertising education.

Some I like:

"Make sure your goal isn't just a means masquerading as an end."

"A great brand's elevator pitch requires nothing more than the company name."

"Most ads barely communicate one message well. Let's not push our luck with two."

and my favorite:

"The facts of the matter are rarely the heart of the matter."

This book is highly recommended. Essential reading for anyone involved in any capacity whatsoever with advertising. Keep it on your desk.

6 of 6 people found the following review helpful.
Excellent thoughts
By Kevin Schroeder
While this is a book about advertising, marketing, branding and such, rather than wasting page after page with theory and boring case studies of success, it uses the Tweet as the medium which forces the author to communicate complicated ideas with precision. Talk about eating your own dog food. "An ad should be an appetizer, not a buffet", or "Often, the more you say the less you're heard". Each tiny quote will have you both nodding your head in agreement and shouting out "That is it exactly!" (notice the lack of italics... read the book to find out why). Boiling it down, the book is about clear communication in not too few words, not too many, but just enough. The book is wonderful because it practices exactly what it preaches and succeeds marvelously at it.

4 of 4 people found the following review helpful.
Smart, succinct and a little bit shaggy
By L. Healy
This is the best purchase I have made since starting my career in the world of advertising. It is chock full of profound little nuggets of truth, sprinkled throughout brilliantly designed pages. Since it is not necessary to read in any kind of sequential order, I find myself just randomly opening to a page and every time I am rewarded with words that I wish came from my own mouth. The built-in bookmark allows me keep my place as I run to my co-workers to share my most recent treasure. Currently, it rests on, "Design is often the difference between being ignored and being embraced."
I am constantly amazed that this extraordinary writer was able to say so much so well. Well done, Jason Fox. Not only were you able to get inside the head of a living icon, you were able to use his beard to speak for him in a way that even he applauded.

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Senin, 23 Mei 2011

[J389.Ebook] Download PDF The Singer's Guide to Complete Health, by Anthony F. Jahn MD

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The Singer's Guide to Complete Health, by Anthony F. Jahn MD

Anthony F. Jahn, MD, internationally acclaimed otolaryngologist and Director of Medical Services at the Metropolitan Opera in New York, offers a comprehensive guidebook on a wide range of health and disorders that affect the voice. A vital tool for singers, voice teachers, and choral directors, The Singer's Guide to Complete Health empowers vocal performers to take charge of their own minds and bodies, providing advice about a variety of health issues that affect professional well-being as well as remedies to the most important and common health problems that singers face in their careers.

Dr. Jahn has invited a diverse group of health care specialists and music professionals to share their expertise and tips with singers and their teachers. The chapters cover a broad spectrum of topics, including not only vocal issues, but also general physical and psychological well-being, diet, and exercise, accompanied by easy-to-follow illustrations, diagrams and charts. Each chapter provides a clear explanation of an aspect of health of practical relevance to vocalists. The book enables singers to make informed decisions about their own health, and gives guidance on seeking appropriate professional help and self-remedies. It includes numerous suggestions on ways to prevent illness and maintain a healthy vocal lifestyle, not only with traditional methods such as diet, exercise, and Alexander technique, but also holistic approaches such as meditation, yoga, tai chi, acupuncture, and Chinese herbs.

A comprehensive blend of professional voice expertise and medical science, The Singer's Guide to Complete Health is an essential addition to bookshelves and medicine cabinets of both singers and those who care for them.

  • Sales Rank: #562348 in eBooks
  • Published on: 2013-07-03
  • Released on: 2013-07-03
  • Format: Kindle eBook

Review

"All singers should read [this book] with care...An indispensable book that I think doctors would also be wise to read." --Fred Plotkin, Opervore


"The numerous contributors represent diverse professionals with an interest in the vocal performer, all with credentials befitting their role in this comprehensive, well-written text. This is a book singers can refer to repeatedly as they experience a wide range of life and health events." -J. Edgar, Truman State, CHOICE


About the Author

Dr. Jahn is a Board-certified otolaryngologist who practices in New York with a special focus on the care of professional voice patients. He has written and lectured widely on the care of singers. Dr. Jahn has had a 30-year association with the Metropolitan Opera as covering physician, has toured with the company, and is Medical Director at the Met. In addition to clinical care, Dr. Jahn has published numerous books and articles, and writes a monthly column in Classical Singer Magazine on health issues.

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2 of 2 people found the following review helpful.
Excellent Book!
By AvidReader
I teach Vocal Pedagogy and I am so excited to use this book next fall! The writing and illustrations are clear and thorough and I love the holistic approach: taking into account mental/emotional health along with all the other topics. The inclusion of chapters on Alexander Technique, Acupuncture, Yoga for Singers is top-notch. I also appreciate the chapters on CCM techniques and the reports by coaches in the field in both London and New York. What a welcome and refreshing addition to my vocal ped library!

3 of 4 people found the following review helpful.
not just for singers !
By Robyn Merkel Walsh
Do not let the title fool you ! This text has valuable information for doctors, singers, speech pathologists and any professional that needs to nurture and preserve their speaking voice . With the combination of eastern/western medicine, along with homeopathy, this book in genious. Dr. Jahn is an excellent doctor and this book is truly a spot on example of his unique approach to patient care. The book has collected a variety of treatment ideas from a wide range of professionals , and all chapters are not only interesting but valuable. I learned information not only for the clients I treat as a speech pathologist, but for my own speaking voice when I lecture for other professionals. Highly recommended for a wide audience way beyond the professional singer .

1 of 1 people found the following review helpful.
WELL DONE, VERY HELPFUL
By DeoDo
This book covers the basics as well as nuances of voice and singing that are not that well known. Really appreciate the different viewpoints, different authors. Dr. Jahn did a superb job coordinating it all.

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Sabtu, 21 Mei 2011

[E695.Ebook] Ebook Free Using SPSS Syntax: A Beginner's Guide

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  • Published on: 1705
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Senin, 16 Mei 2011

[M229.Ebook] Free PDF Core Engineering Concepts for Students and Professionals, by PE Michael R. Lindeburg

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Core Engineering Concepts for Students and Professionals, by PE Michael  R. Lindeburg

The New Classic Engineering Reference

Find the answers to all your engineering questions with Core Engineering Concepts for Students and Professionals. This authoritative reference provides comprehensive coverage of thousands of engineering concepts in one convenient book, making it an essential addition to every engineer’s personal library.�Core Engineering Concepts is a cross-disciplinary reference that can be used by those studying or practicing in any engineering field, including civil, mechanical, electrical, structural, environmental, industrial, or chemical engineering. Written for both students and professionals by an experienced engineer, it incorporates more than 30 years of feedback from hundreds of other engineers.�Students can easily supplement their studies with this broad review of engineering fundamentals, which includes many subjects typically covered in 4- and 5-year engineering degree programs. Equally useful for professional engineers, this definitive reference emphasizes the principles and techniques used on a daily basis, as well as the specialized topics that may be encountered in practice.�The Go-To Reference for Engineering Students and Professionals��������� Covers the breadth of a 4-year engineering degree��������� Contains civil, mechanical, electrical, chemical, and industrial engineering subjects��������� Features 82 chapters covering thousands of engineering concepts��������� Contains more than 580 examples with step-by-step solutions��������� Presents over 3,700 essential engineering equations and formulas��������� References over 780 tables and 315 conversion factors in detailed appendices��������� Lists fully defined nomenclature for each chapter��������� Includes a comprehensive index�Topics Covered��������� Atomic Theory��������� Biology��������� Chemistry��������� Circuits��������� Computer Programming��������� Dynamics��������� Engineering Licensure��������� Engineering Management��������� Fluids��������� Heat Transfer��������� Material Science��������� Mathematics��������� Mechanics of Materials��������� Physical Representation��������� Physics��������� Statics��������� Systems Analysis��������� Thermodynamics

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Since 1975 more than 2 million people preparing for their engineering, surveying, architecture, LEED�, interior design, and landscape architecture exams have entrusted their exam prep to PPI. For more information, visit us at www.ppi2pass.com.

  • Sales Rank: #51589 in Books
  • Published on: 2010-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 2.05" w x 8.50" l, 6.31 pounds
  • Binding: Hardcover
  • 1440 pages

Most helpful customer reviews

10 of 11 people found the following review helpful.
Overload can be a good thing!
By MH
I am an engineer but have never taken my EIT (FE) exam. I was interested in this book as possible preparation for the exam, if I decide to take it in the future. When looking through this book as soon as it landed on my door step, I was more than excited. While it does not cover any topic in detail (who would want a broad spectrum handbook to do that anyhow??!!?), it is unbelievably organized while covering many, many, many topics and engineering fields.

I currently work in a government engineering group. We all have different backgrounds. I have an electrical engineering background, while other co-workers are mechanical, civil, and chemical engineers. I told several people about this great resource. Two people have already been to my office to look through the book (PERFECT reference manual for work), and they were extremely giddy and excited about the amount it covers (excited as only an engineer could be about such a book). I've already used it several times to aid an applicant and to check some submitted applications. I feel I will be using this for years to come in my job and plan to use it in the future as a study aid for the FE exam. I think this book would be good for all engineering levels as a reference -- professionals with years in the industry, college students, and recent graduates who want a comprehensive manual that touches on (most) engineering topics. It is organized clearly and has been very helpful already.

0 of 0 people found the following review helpful.
4 years of college in 1 book
By Auz
Where was this book when I was in college?! It has just enough information that you can he effective in almost any field related to mechanical engineering.

I brought only this book and a calculator to the PE exam for mechanical engineering and passed just fine on my first attempt. The only studying I did was the practice exam using this book and a couple hours to get used to the book. I have to laugh at the poor bastards that brought dollies to transport their milk crates full of books.

6 of 8 people found the following review helpful.
Outstanding reference book for engineers
By Double Bass Cadet
This book is a revised version of the Big Yellow Book. Prior to 1993 (when the NCEES stopped allowing outside reference books), virtually everyone who took the Engineer-In-Training (now FE) certification exam brought that book to the exam. After taking the exam, many engineers (including me) kept it to use as a reference. Over twenty years later, I'm donating that book, my old thermo and heat transfer books, and my old calculus books among others. This book is a more than adequate replacement.

The topics are not covered in depth, and the subject areas are mostly introductory material for the various fields (similar to lower division courses), but they are comprehensive. The index is excellent. Since it is based on the old review manual where speed was essential, it is well-sorted, logical, and complete.

It is a little curious he kept the FORTRAN programming section. Maybe they still teach numerical analysis using FORTRAN or the FE exam still has questions about it, but it does seem archaic. I did appreciate the new sections on biology and organic chemistry. As far as the price, I was surprised at first but after looking at other review book prices determined this is pretty much in-line with the others. Registering on-line supposedly enables one year e-book access but either it is not yet available or it takes some time to activate.

See all 46 customer reviews...

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Minggu, 01 Mei 2011

[W422.Ebook] Download Ebook The Effective Business Email Writing Formula in 7 Easy Steps: How YOU can develop Effective Business Email Writing Skills in English (Efl E

Download Ebook The Effective Business Email Writing Formula in 7 Easy Steps: How YOU can develop Effective Business Email Writing Skills in English (Efl E

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The Effective Business Email Writing Formula in 7 Easy Steps: How YOU can develop Effective Business Email Writing Skills in English (Efl E

The Effective Business Email Writing Formula in 7 Easy Steps: How YOU can develop Effective Business Email Writing Skills in English (Efl E



The Effective Business Email Writing Formula in 7 Easy Steps: How YOU can develop Effective Business Email Writing Skills in English (Efl E

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The Effective Business Email Writing Formula in 7 Easy Steps: How YOU can develop Effective Business Email Writing Skills in English (Efl E

"How to get the results you want from every email you write, using English you already know!" This book was written especially for Adults who already have a knowledge of English and who need to improve fluency and experience in using English for Business. If you would like to have a simple system to help you write your emails so it is easy for your readers to understand them in the way you intended, and... ...if you would like to write your emails so that when your readers read them they are more likely to take positive action quickly and give you the results you are looking for... ...then this book is for you. The Effective Business Email Writing Formula in 7 Easy Steps is a simple and easy-to-follow system that will ensure you never miss out any important parts of your emails and get the job done - every time.

  • Sales Rank: #1819626 in Books
  • Brand: Brand: CreateSpace Independent Publishing Platform
  • Published on: 2011-02-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .26" w x 6.14" l, .38 pounds
  • Binding: Paperback
  • 112 pages
Features
  • Used Book in Good Condition

About the Author
Alain Greaves is the founder of EZSteps Business English and has spent the last two years teaching Teachers how to teach English effectively. He is now a Freelance Instructor teaching Business people how to communicate quickly and effectively. Formerly, a full time lecturer in Business Studies, Communication Skills for Postgraduates and Undergraduates at the University of Bedfordshire in the UK and an expert in Business English Communication Skills. He has worked as a Consultant, Lecturer, Trainer, and Coach to thousands of business people all over the world, helping them develop their Business English Language Skills to become exceptionally successful in their own fields. As a life-long learner Alain is continuously striving to further develop his communication skills, so he can help others advance, develop, and improve. At university he studied architectural design, then marketing, and communication skills and MA Applied Linguistics. He has spent many years working as a businessman, entrepreneur, writer, educator as well as a professional musician. Alain is devoting his life to helping others to reach their potential and achieve their business dreams. He really enjoys working with those who are willing to learn, who have a desire to change their lives and become more successful in the process. Alain firmly believes that by developing your business English communication skills you can become exceptionally successful in whatever field you choose.

Most helpful customer reviews

1 of 2 people found the following review helpful.
Language revolution
By William
We live and work in the age of great revolution as to how we communicate. Yet, the most important tool for writing and networking remains the same - language.
We urgently need a primer to bring our business writing skills bang up to date - in tune with the new facilities such as email and Facebook. Alain Greaves, an expert in applied linguistics, fulfils that need.

0 of 1 people found the following review helpful.
not for me
By Marcelo Perrone
buy this only if you have been introduced to email recently and have no previous experience with writing anything to anyone in any media.

0 of 1 people found the following review helpful.
Review
By Mydnight
Just love the book,

Thank you so much for great information. I really have no bad things to say.

Tina Johnson

See all 3 customer reviews...

The Effective Business Email Writing Formula in 7 Easy Steps: How YOU can develop Effective Business Email Writing Skills in English (Efl E PDF
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The Effective Business Email Writing Formula in 7 Easy Steps: How YOU can develop Effective Business Email Writing Skills in English (Efl E PDF

The Effective Business Email Writing Formula in 7 Easy Steps: How YOU can develop Effective Business Email Writing Skills in English (Efl E PDF

The Effective Business Email Writing Formula in 7 Easy Steps: How YOU can develop Effective Business Email Writing Skills in English (Efl E PDF
The Effective Business Email Writing Formula in 7 Easy Steps: How YOU can develop Effective Business Email Writing Skills in English (Efl E PDF