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For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever--Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag "Think Different." Lee Clow was also instrumental in creating Nissan's "Enjoy the Ride" campaign, and was behind creative work for Adidas, Nike, Reebok, Pedigree, and countless other multinational brands. Due to his bottomless well of creative ideas and his radical advertising philosophy, Lee Clow has become an icon within the advertising industry and one of its most visible spokesmen.�
Yet, this living legend has never assembled his wisdom, wit, and positions on advertising, business, and life in a single place--until now. leeclowsbeard is the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. But�it is no mere collection of quotes--it was written by Lee's iconic beard in the form of Tweets.�
Yes, since 2009, the wisdom of Lee Clow has actually been dispensed to followers of @leeclowsbeard on Twitter. This printing, in book form, marks the first time a selection of Lee's beard's wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types.�
The brainchild of a Midwestern writer/creative director named Jason Fox, @leeclowsbeard seeks to channel Lee's knowledge, offering crumbs of advertising wisdom allegedly collected within Lee's beard over the past decades.�Today, @leeclowsbeard boasts over 35,000 followers and has served up over 1,000 bits of advice--about 300 of which appear in this book.
- Sales Rank: #1135894 in eBooks
- Published on: 2012-06-12
- Released on: 2012-06-12
- Format: Kindle eBook
About the Author
The beard belongs to advertising legend,�Lee Clow--the mastermind behind Apple's advertising, including the famous�1984�Super Bowl commercial, the "Think Different" manifesto, and all of the marketing efforts for the iPod, iTunes, iPhone, and iPad. The wisdom of the beard is channeled through creative director and writer,�Jason Fox. This is the first collaboration between Mr. Fox and Mr. Clow's facial hair.
Most helpful customer reviews
13 of 13 people found the following review helpful.
Not a mere collection of Tweets ... an education in advertising.
By Bill Gallagher
Yes, it's just a book of Tweets. But no, they're not "just" Tweets. This is not your typical "2day i feel gud" Twitter dreck. This is a distillation of the marketing wisdom of the great ad man Lee Clow, responsible for Apple's legendary "1984" ad. It's highly usable stuff.
What's so strong about this book is that each entry is really a book's worth of wisdom. A single entry is enough to create some really powerful change. While extended reading can be a drag -- the thoughts taken together are pretty disjointed, and there are no paragraphs, only tweets -- taken a few a time, one could have the germ of a full advertising education.
Some I like:
"Make sure your goal isn't just a means masquerading as an end."
"A great brand's elevator pitch requires nothing more than the company name."
"Most ads barely communicate one message well. Let's not push our luck with two."
and my favorite:
"The facts of the matter are rarely the heart of the matter."
This book is highly recommended. Essential reading for anyone involved in any capacity whatsoever with advertising. Keep it on your desk.
6 of 6 people found the following review helpful.
Excellent thoughts
By Kevin Schroeder
While this is a book about advertising, marketing, branding and such, rather than wasting page after page with theory and boring case studies of success, it uses the Tweet as the medium which forces the author to communicate complicated ideas with precision. Talk about eating your own dog food. "An ad should be an appetizer, not a buffet", or "Often, the more you say the less you're heard". Each tiny quote will have you both nodding your head in agreement and shouting out "That is it exactly!" (notice the lack of italics... read the book to find out why). Boiling it down, the book is about clear communication in not too few words, not too many, but just enough. The book is wonderful because it practices exactly what it preaches and succeeds marvelously at it.
4 of 4 people found the following review helpful.
Smart, succinct and a little bit shaggy
By L. Healy
This is the best purchase I have made since starting my career in the world of advertising. It is chock full of profound little nuggets of truth, sprinkled throughout brilliantly designed pages. Since it is not necessary to read in any kind of sequential order, I find myself just randomly opening to a page and every time I am rewarded with words that I wish came from my own mouth. The built-in bookmark allows me keep my place as I run to my co-workers to share my most recent treasure. Currently, it rests on, "Design is often the difference between being ignored and being embraced."
I am constantly amazed that this extraordinary writer was able to say so much so well. Well done, Jason Fox. Not only were you able to get inside the head of a living icon, you were able to use his beard to speak for him in a way that even he applauded.
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