Rabu, 30 Maret 2011

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Martin Schongauer book includes 60 high quality reproductions of his greatest masterpieces with title and date.

  • Sales Rank: #1858462 in eBooks
  • Published on: 2012-02-01
  • Released on: 2012-02-01
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Very good book on one of the giants of art in ...
By printmaker person
Very good book on one of the giants of art in an age full of great artists not an easy time to do as he did

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[D386.Ebook] Ebook The Rape of Sophia Perennis, by Garrison Edwards

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The Rape of Sophia Perennis, by Garrison Edwards

Notwithstanding the provocative title, this book is not about a woman or an act of sexual aggression. Sophia Perennis is a Latin term that translates into English as "wisdom perennial." Sophia Perennis is also known as the eternal wisdom, perennial philosophy, and by other names that directly refer to ideas and teachings that focus on the universal underlying perspective that the nature of reality, and specifically humanity, is inherently divine. When one attempts to teach this wisdom, there are many opportunities for confusion. When Sophia is used to control or harm others, she is violated by those who claim to love her; and that is the rape to which the title of this book refers. I wrote this book for those who are ready to take the next step toward an enlightened life. The book is about challenging our assumptions about important everyday life issues, especially religion, in hopes that we might come to understand that the reality in which we live is not necessarily exactly the way we believe it to be. I will quote scientists, philosophers, clergy, saints, sages, and more, who look at things differently than do most of us. In exploring these alternative ideas, I hope to assemble these disparate perspectives into a mosaic that will reveal a much grander view of reality. Another intention of this book is to show evidence of a growing consensus of intelligent people who believe that our species and the entire planet are changing, evolving, expanding, as consciousness and what might be called spirit. This paradigm shift that I, and others, are seeing at this time in history seems like a surge in the natural movement of human consciousness toward transcendence and enlightenment.

  • Sales Rank: #4035476 in Books
  • Brand: Brand: AuthorHouse
  • Published on: 2009-08-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .64" w x 6.00" l, .84 pounds
  • Binding: Paperback
  • 256 pages
Features
  • Used Book in Good Condition

About the Author
In 1974, Garrison Edwards wrote a spiritually autobiographical poem titled, "I am not an Ordinary Man". In this poem he asked "Do you see me or do you see my burden?" Perhaps this is the universal question each of us must ask of himself. In the answer may be the first step to enlightened truth. The ordinary man poem was not Garrison's first effort at distilling his spiritual journey into a meaningful message. As early as age 8 he was a seeker, and possibly one of the youngest persons to have ever read Hermann Hesse's Siddhartha, the story of the Buddha's spiritual journey to reach enlightenment, cover to cover, more than once. In the years that followed, it was common place to find such books as Alan Watts' The Wisdom of Insecurity among his school books. In the troubled world of 1968, as an American GI in uniform, Garrison wrote and performed protest music in Vietnam. As an artist, his original spiritual music performances have charmed audiences of all sizes. Privately, he is an amazing sculptor. As a Mensa, things came easily; as a seeker he searched for meaning in every "thing", idea, and philosophy. Garrison is one who has traveled his own path of enlightenment through the halls of Christianity, Zen, Tae Kwon Do, Kant, and Kohlberg. Curious, playful and the beneficiary of a fine sense of humor, Garrison Edwards will warm your heart and shock your soul as he welcomes you on his spiritual journey as he challenges authority and common thinking alike. Walking the Journey with him can be a life changing experience from which you may never be able to return to who you thought you were when you were ordinary. Garrison will enable you to know that not being ordinary is just the first step.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Whats in a name?
By Santa Bear
I never would have bought this book, but a friend gave it to me. I'm glad he did.

Since it is on the cover, let me say first that the title is very unfortunate. What was he thinking? It's clever if you happen to read Latin and know it's a play on words. It is explained in the first chapter, too little, too late. Most people will be turned away by the title and miss this very spiritual book. That may be okay though since a lot of people are not ready for the impact that a book like this can have on a person. Fortunately, some are ready, and that's both what this book is about and who it is for.

It is a delightful blend of metaphysics, philosophy, psychology, & religion all built around the idea of Eternal Wisdom (Sophia Perennis), and spiritual awakening. It draws a useful distinction between relative truth and Absolute truth, which is what the spiritual seeker is really seeking. There is much about the ego in this book, which is seen not as something arrogant, but as our personal identity - "who we think we are". It will challenge the truths on which you base your life. The author speaks with the authority of his own personal experience supported by the writings of history's greatest thinkers and spiritual masters.

There seems to be a lot going on in the world these days. Things are changing so fast it's hard to know what's important. THIS BOOK IS IMPORTANT. As Ian Dixon says on the back cover, "it is THE guidebook for the 21st century."

Absolutely 5 stars, in spite of the title. READ THIS BOOK.

1 of 1 people found the following review helpful.
Not about our "invisible friend in the sky"
By Andrew Cort, author of THE DOOR IS OPEN
"Joseph Campbell" notes Garrison Edwards in this remarkable book, "saw myth as vital to the existence of humanity." This is so crucially true, and its recognition is so vitally necessary for our spiritual health. Among contemporary people, myths tend to be dismissed as childish fantasies or the unscientific gropings of primitive minds. But the mythological vision of the world has always been, and still remains, an important way of experiencing and understanding reality. Myths reflect our deepest psychological and spiritual truths.

But what about Religion? "As long as religion remains in the realm of mythology," Edwards continues, "its power contributes to the welfare of humanity by pointing to truth; it is when religion aspires to be considered truth, in a factual or historical sense that problems arise. In the words of Campbell, `Whenever the poetry of myth is interpreted as biography, history, or science, it is killed.'"

Edwards understands this, he understands that Religion can be used either way: (1) as a history and morality lesson, which, since the stories of each religion differ from the history and morality lessons of other cultures, becomes a justification for arguing and beating each other over the head because of disagreements; or (2) as mythological symbolism that instructs the soul in the requirements of its inner journey. In this latter sense, when taken inwardly and psychologically, the stories are all the same. "We have, then, these two totally different religious perspectives," as Campbell notes.

So it does irk me a tad when Edwards then goes on to say things like, "the view left to Western culture by its religions is that nature, both externally and our own inner nature as human beings, is a force to be overcome and controlled for the greater good." Indeed, much of western religious belief has been reduced to a mere literal fundamentalism and a childish belief in an "invisible friend in the sky", while atheists scoff and many serious religious people turn to the East for `real' spirituality. But the spiritual essence still remains within the great religions of the West - hidden under a lot of muck, perhaps, but still there.

Despite this one point of dissension, however, I unreservedly must say that this is a marvelous book, filled with powerful and elegant writing, and a great devotion to philosophy (as Socrates would have defined it) and the whole realm of the world's great mythologies. I am especially grateful for his emphasis on Sophia, and the horror of what our civilization has done to her.

Not for the intellectually lazy, or for those looking for how-to books that promise to `fix your problems'. Highly recommended.

4 of 6 people found the following review helpful.
Excellent Book
By Gary Miller
It is the elusive quality of enlightenment... the search for that subtle path. We all want to know Sophia Perennis ... eternal wisdom. Scholars and prophets alike have searched for the secret formula and have found there is no magic bullet. Churches and spiritual paths have tried to define it.

Garrison Edwards comes face to face with spiritual truth. He discusses his life changing transformation, an experience to which each of us can relate. He exposes truth and helps us to understand our own search. The wisdom in this book may invite you to never return to who you thought you were. The book invites you to question reality and challenge your assumptions, your beliefs and question what you have come to accept as truth.

If you have ever questioned faith, wondered about the meaning of life, or thought about what happened in 2012, this book is a must read! It is a meaningful, well documented work that shines a light under the door. Garrison Edwards warms your heart and shocks your soul in this adventure of discovery, as he challenges authority and common thinking alike.

The book is a life changing work. A bit of a provocative, intellectual title ... but a great read with an impressive list of authors that will inspire you as well.

If you think your life could be different...do the one click.

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Selasa, 29 Maret 2011

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How Batteries Work: Basics of How All Batteries Work (Fundamentals of Electrical Science Book 104), by David Carpenter Phd

This module introduces batteries and describes the types of cells used, circuit arrangements, and associated hazards. How batteries are made, How to properly apply batteries. It contains the following topics: Battery Terminology (Voltaic Cell, Battery, Electrode, Electrolyte, Specific Gravity, and Ampere-Hour), Battery Theory (Batteries, Discharge and Charging of Lead-Acid Battery), Battery Operations (Series Cells, Parallel Cells, Primary Cell, Secondary Cells, Capacity, Internal Resistance, Shelf Life, Charge and Discharge), Types of Batteries (Wet and Dry Cells, Carbon-Zinc Cell, Alkaline Cell, Nickel-Cadmium Cell, Edison Cell, and Mercury Cell), and Battery Hazards (Shorted Cell, Gas Generation, and Battery Temperature).

  • Sales Rank: #303225 in eBooks
  • Published on: 2011-12-19
  • Released on: 2011-12-19
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Too basic.
By Sunny Sethi
It is a very basic book. It has less information than what can be found online. No information at all on Li ion batteries.

0 of 0 people found the following review helpful.
Good introduction to batteries
By great
Nicely presented. Brief description to each type of battery. Gel cell type of batteries could have been discussed also. Great.

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Sabtu, 26 Maret 2011

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Keen to try your hand at financial spread betting? �Perhaps you’re already investing in shares and looking for other strategies to maximise your profits. �Or maybe you’ve just heard the buzz and want to find out what all the fuss is about.

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Packed with advice and examples, this guide tells you:

  • How to get started
  • Where you can spread bet
  • Strategies for successful betting
  • How to evaluate risks (of which there are many!)
  • What mistakes to avoid

  • Sales Rank: #2214795 in eBooks
  • Published on: 2013-06-07
  • Released on: 2013-06-07
  • Format: Kindle eBook

From the Back Cover

Learn to:

  • Spread bet on shares, forex and more
  • Keep risk under control
  • Analyse your trading behaviour
  • Develop a trading strategy and monitor your progress

Your one-stop guide to making spread betting work for you – in up, down and sideways markets

Keen to try your hand at financial spread betting? Perhaps you already invest in shares, and you're looking for new strategies to boost your profits. Or maybe you've just heard the buzz and want to know what all the fuss is about. Packed with priceless tips, this is your plain-English guide to all things spread betting.

  • Learn your ABCs
– nail down the spread betting basics including what it is, how to place orders, how to pick a broker and more
  • Shop the markets – get the lowdown on the main types of spread bet, including shares, foreign exchange, index trading, commodities and interest rate products
  • The long and short of long and short – get the lowdown on long versus short trading, how each is done and when to use each method
  • Keep a lid on leverage – learn about the pros and cons of leverage, how to use it and how to manage the risks involved
  • Analyse and strategise – discover the various trading strategies (such as swing trading and trend trading), as well as different analytical techniques, and how to make them work for you
  • Keep an eye on your bottom line – find out how to create a solid trading plan and budget – and stick with them! – and what can happen if you don't
  • Open the book and find:

    • The various types of spread bet available
    • How to choose a broker and place orders
    • Relatively low-risk ways of using leverage
    • Techniques for managing your betting risks
    • Advice on setting up a comprehensive trading plan
    • Sophisticated spread betting strategies and how to use them
    • The 10 biggest mistakes to avoid

    About the Author

    Vanya Dragomanovich is Commodities Editor at FTSE Global Markets, and Commodities and Shares Editor at thearmchairtrader.com. A veteran financial journalist, she spent more than 10 years at Dow Jones Newswires, where she contributed often to the Wall Street Journal. David Land has been involved in the financial markets for well over a decade, working in stockbroking, analysis and education. He is a regular commentator on market conditions and trading and investing strategy, and holds a Master of Applied Finance from the Macquarie Applied Finance Centre.

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    Kamis, 24 Maret 2011

    [K202.Ebook] Free Ebook Bobby Owsinski's Deconstructed Hits -- Modern Rock & Country: Uncover the Stories & Techniques Behind 20 Iconic Songs, by Bobby Owsinski

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    Bobby Owsinski's Deconstructed Hits -- Modern Rock & Country: Uncover the Stories & Techniques Behind 20 Iconic Songs, by Bobby Owsinski

    You'll never listen to music the same way again! Producer, audio engineer, and author Bobby Owsinski takes you deep inside 20 of the biggest modern rock and country hits of the 21st century. Using a technique refined after years of listening to songs under the microscope of the studio, each song analysis by Bobby describes exactly how the song was constructed and why it was a hit, examining in detail the song form, the arrangement, the sound, and the production. This is a valuable must-have for everyone who loves music, musicians learning about arrangements, producers wanting to learn how hits are constructed, audio engineers analyzing the sounds of the hits, songwriters looking inside a hit's secrets, and fans who love facts and trivia their favorite artist. Every song analysis has numerous "Listen to" moments pointing out small but significant changes in the arrangement or sound that you might not have noticed before. Plus you'll get all the song facts never found all in one place like release date, songwriters, recording studio information, number of units sold and chart position.


    Includes: Beautiful Day (U2) * Best of You (Foo Fighters) * Blood Pressure (Mutemath) * The Cave (Mumford & Sons) * Clocks (Coldplay) * In the End (Linkin Park) * Just a Kiss (Lady Antebellum) * Moves Like Jagger (Maroon 5) * Pumped Up Kicks (Foster the People) * Rolling in the Deep (Adele) * Rope (Foo Fighters) * Seven Nation Army (The White Stripes) * Since U Been Gone (Kelly Clarkson) * Soak Up the Sun (Sheryl Crow) * Somebody That I Used to Know (Gotye feat. Kimbra) * Tighten Up (The Black Keys) * Under Cover of Darkness (The Strokes) * Wake Me Up When September Ends (Green Day) * What Hurts the Most (Rascal Flatts) * Uprising (Muse).

    • Sales Rank: #1730941 in Books
    • Model: 00-36330
    • Published on: 2013-11-01
    • Original language: English
    • Number of items: 1
    • Dimensions: 7.40" h x .60" w x 5.20" l, .35 pounds
    • Binding: Paperback
    • 136 pages

    Most helpful customer reviews

    3 of 6 people found the following review helpful.
    Cannot believe I paid $10 for this!
    By Neil
    Writing down things that you hear and call it a book? Maybe I can do the same. I hear people talking. In the trees there are birds chirping. A car just drove passed my house. There is no substance to this book. Unfortunately his deconstruction leaves much to be desired and is elementary at best. Glad I didn't start with his more expensive books.

    0 of 1 people found the following review helpful.
    Five Stars
    By alejandro
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    Selasa, 15 Maret 2011

    [B268.Ebook] Ebook Makers and Takers: The Rise of Finance and the Fall of American Business, by Rana Foroohar

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    Makers and Takers: The Rise of Finance and the Fall of American Business, by Rana Foroohar

    Eight years on from the biggest market meltdown since the Great Depression, the key lessons of the crisis of 2008 still remain unlearned—and our financial system is just as vulnerable as ever. Many of us know that our government failed to fix the banking system after the subprime mortgage crisis. But what few of us realize is how the misguided financial practices and philosophies that nearly toppled the global financial system have come to infiltrate ALL American businesses,  putting us on a collision course for another cataclysmic meltdown.

    Drawing on in-depth reporting and exclusive interviews at the highest rungs of Wall Street and Washington, Time assistant managing editor and economic columnist Rana Foroohar shows how the “financialization of America” - the trend by which finance and its way of thinking have come to reign supreme - is perpetuating Wall Street's reign over Main Street, widening the gap between rich and poor, and threatening the future of the American Dream.
    Policy makers get caught up in the details of regulating “Too Big To Fail” banks, but the problems in our market system go much broader and deeper than that. Consider that:

    · Thanks to 40 years of policy changes and bad decisions, only about 15 % of all the money in our market system actually ends up in the real economy – the rest stays within the closed loop of finance itself.
    · The financial sector takes a quarter of all corporate profits in this country while creating only 4 % of American jobs.
    · The tax code continues to favor debt over equity, making it easier for companies to hoard cash overseas rather than reinvest it on our shores.
    · Our biggest and most profitable corporations are investing more money in stock buybacks than in research and innovation.
    · And, still, the majority of the financial regulations promised after the 2008 meltdown have yet come to pass, thanks to cozy relationship between our lawmakers and the country’s wealthiest financiers.       

    Exploring these forces, which have have led American businesses to favor balancing-sheet engineering over the actual kind and the pursuit of short-term corporate profits over job creation, Foroohar shows how financialization has so gravely harmed our society, and why reversing this trend is of grave importance to us all. Through colorful stories of both "Takers” and "Makers,” she’ll reveal how we change the system for a better and more sustainable shared economic future. 

    — Financial Times - Best Books of 2016: Economics
    — Bloomberg Businessweek- Best Books of the Year

    • Sales Rank: #24969 in Books
    • Brand: imusti
    • Published on: 2016-05-17
    • Released on: 2016-05-17
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.50" h x 1.31" w x 6.40" l, 1.19 pounds
    • Binding: Hardcover
    • 400 pages
    Features
    • Crown Pub

    Review
    "A well-told exploration of why our current economy is leaving too many behind." -The New York Times

    "A masterly account of the disproportionate power that the financial sector exercises in the economy and the disastrous consequences this has for society as a whole." - Forbes.com

    "A credible explanation for the rise of economic populism in the 2016 U.S. presidential race. Anyone seeking to truly understand the resonance of the anti–Wall Street vitriol of Bernie Sanders and Donald Trump could do worse than to start here. -Fortune.com

    “Foroohar demystifies the decline in America’s economic prominence, showing that the competitive threats came not from the outside—migration or China—but from within our borders. She explains how finance has permeated every aspect of our economic and political life, and how those who caused the financial crisis wound up benefiting from it.”
    —Joseph E. Stiglitz, Nobel laureate in economics and former head of the Council of Economic Advisors
     
    “A fast-paced, exciting, and well-researched tale that brings alive the shady dealings that have been part of the recent rise of finance (the takers). Wall Street has prospered beyond measure by consuming far too much of the value created by the real economy (the makers). Readers will be shocked by the shenanigans that are revealed, and then eager to help fix what has been so badly broken. It’s up to us—all of us.”
    —John C. Bogle, founder and former CEO, Vanguard
     
    “In this well-written, refreshing, and provocative book, Rana Foroohar analyzes how Wall Street went from an enabler of prosperity to a headwind to growth and a contributor to inequality. This engaging analysis identifies five key policy areas that will rightly be the subject of debate and, hopefully, some political action. This is a must-read for those looking to better understand how, why, and when financial engineering went too far, and what to do about it.
    —Mohamed A. El-Erian, chief economic adviser, Allianz; former CEO, PIMCO
     
    “From the leading edge of business journalism, Rana Foroohar has produced a powerful book about how financial manipulation has spread beyond the financial sector itself to colonize the American economy, to the enormous detriment of real, productive activities. By mapping the rise of financialization and its effects, Foroohar sheds light on almost everything we now see, from the inequality debate to presidential politics to America’s global competitiveness. A phenomenal achievement.”
    —Charles Ferguson, producer, Inside Job
     
    “As the next US election looms, one of the most important questions that voters will need to ask is what is wrong with the American economy—and what can be done to fix it. Foroohar’s book is required reading for this. With deft storytelling and clear analysis, she explains how America’s economy has become stealthily “financialized”—and why this process has been so debilitating for American growth, not to mention the lives of ordinary people. The 2008 financial crisis was one sign of this; however, the issues have not ended there. Foroohar not only argues that it is crucial that America tackle these woes but offers commonsense solutions for doing so. Politicians—and voters—should take note.”
    —Gillian Tett, US managing editor, Financial Times, author of The Silo Effect
     
    “There is no bigger question in public policy than whether the emergence of an ever-larger financial sector has made for a smaller and less equal society. Makers and Takers provides an intellectually compelling, and beautifully written, answer to that question, one which policy makers cannot and should not duck.”
    —Andy Haldane, chief economist and executive director of monetary analysis and statistics at the Bank of England
     
     
    “Rana Foroohar offers a sometimes maddening, thoroughly fascinating look at the financial sector’s outsized role in the US economy and what it means for America’s future. This is a critical story that speaks directly to the ways in which banks are stripping businesses of their potential—and to the income inequality that increasingly defines our times.”
    - Ian Bremmer, Founder and Head of the Eurasia Group
     
    “Foroohar is one of the rare journalists with the insider knowledge and contacts, as well as the deft writing touch, to criticize the “financialization” of the US economy in a way that will sound credible to Wall Street, and readable on Main Street. In this fast-paced book she makes a compelling case for how businesses have come to focus more on engineering their finances than engineering good products, and the negative effect this has on US growth and productivity.
     – Ruchir Sharma, Chief Macroeconomist and Head of Emerging Markets, Morgan Stanley Investment Management

    About the Author
    Rana Foroohar was recently named global business columnist and Associate Editor for the Financial Times. She is also CNN’s global economic analyst. 

    Prior to joining the FT and CNN, Foroohar was for six years the assistant managing editor in charge of business and economics at TIME, as well as the magazine’s economic columnist. She also spent 13 years at Newsweek, as an economic and foreign affairs editor and a foreign correspondent covering Europe and the Middle East. During that time, she was awarded the German Marshall Fund’s Peter Weitz Prize for transatlantic reporting. She has also received awards and fellowships from institutions such as the Johns Hopkins School of International Affairs and the East West Center.  She is a life member of the Council on Foreign Relations.
     
    Foroohar graduated in 1992 from Barnard College, Columbia University.  She lives in Brooklyn with her husband, the writer John Sedgwick, and her two children, Darya and Alex.

    Most helpful customer reviews

    121 of 126 people found the following review helpful.
    Depressing, but in a good way (I hope)
    By Edward Durney
    This book was hard to read. Not because it was poorly written. Indeed, Rana Foroohar writes well, making complex concepts fairly easy to understand, with quotes and stories that illustrate points without being too contrived. No complicated charts, graphs or equations either. Rather, the book was hard to read because it paints such a bleak picture of our economy and of our future. The American economy is sick, and the name Rana Foroohar gives the illness is “financialization”, an “apt but wonky name” for the rise of “takers” and the fall of “makers”.

    Who are makers and takers? Makers create real economic growth. Takers enrich themselves rather than society at large.

    The problem is not just good versus evil. Our economy needs finance to grow. But when there are too many takers and not enough makers, the fertilization finance gives the economy turns into more of a blight. The harvest is less bountiful, made worse by the takers taking an ever larger share from the shrinking whole.

    The numbers defining this illness are staggering, and Rana Foroohar gives plenty of those. For example, only about 15% of financial flows now go into projects in the “real” economy that result in growth. The rest goes into trades between financial institutions that are bets, not investments. As Warren Buffett told her: “You’ve now got a body of people who’ve decided they’d rather go to the casino than the restaurant [of capitalism].”

    Though the presentation of them is fresh, the ideas in the book are not new. Other authors have diagnosed the same illness of financialization in both the United States and the United Kingdom (over there it’s “financialisation”), including:

    Other People's Money: Masters of the Universe or Servants of the People?, by John Kay (The title comes from a 1914 book by Louis Brandeis before he joined the Supreme Court. This is the British subtitle. In the United States, the subtitle is "The Real Business of Finance". Not nearly as pithy.)

    The Great Deformation: The Corruption of Capitalism in America, by David Stockman

    Between Debt and the Devil: Money, Credit, and Fixing Global Finance, by Adair Turner

    Once the diagnosis is made, the problem becomes the familiar one from the fable of belling the cat. If financialization is the illness, what is the cure? And how can we make the patient drink it down? There opinion differs, often greatly. One can observe the symptoms of the illness, and the effects are there for all to see. Much harder to come up with is a convincing cure. Effects often have elusive causes, particularly in a complex adaptive system like the American economy.

    When it comes to cure, I’m not sure Rana Foroohar has a good answer. She writes well, and has done her research. But though she has 23 years of experience as a journalist, she is just a journalist. And mostly a columnist and commentator who appears a lot on television and radio—this is her first book. Unlike the writers cited above, Rana Foroohar has no experience as an academic or a practicing politician. Her name is Iranian, but she grew up in the United States. Her academic degree is a B.A. in English literature, and she is not an expert on the economy and finance. Not that that’s necessarily a bad thing. Her reporting for this book is in depth over decades, she understands economics (though her view is high level and a little unconventional), and she has read a lot and interviewed a lot of people. But reporting tends to be superficial, to grab attention and then leave the hard work to others. It tends more toward the polemic than the expository. It is better for diagnosis than for cure.

    Rana Foroohar wrote a cover article for TIME magazine (where she works) that summarizes this book, calling the article “Saving Capitalism”. (Reading that article may give you a good idea of whether you want to read this lengthy book. The best quotes and concepts from the book are in that article.) And saving capitalism is exactly what Rana Foroohar proposes to do. In this book, she maps out five key policy areas where we can put finance back in service to business and society, turning the masters of the universe back into servants of the people. But her prescriptions for a cure seem untested and untestable.

    The flipping of our economy from makers to takers is a serious, complicated problem, with no easy answers. Pundits and politicians push policy prescriptions on us as though they are simple and proven, but none are. So I do not blame Rana Foroohar for not having a certain cure to offer for the financialization illness. But that lack of a cure, unfortunately, is the weakness of her work. Even so, Makers and Takers is a book worth reading. The more discussion of these issues, the better. Many seem not even to recognize our economy is sick, let alone seek a cure. Even with the supposed cures following the 2008 crash, the patient seems just as sick. Perhaps readable books like this read more widely will start to remedy that.

    Though not as dramatic, Makers and Takers unsettled me, and made me think, just as much as the movie The Big Short. There seems more gloom than hope in books like this. More dirge than anthem. A touch of the jeremiad and not a whiff of the Panglossian. Still, I hope that dark view motivates us to find a cure. I hope our economic future will be brighter than the past. For our children’s sake.

    12 of 12 people found the following review helpful.
    Did modern finance kill innovation?
    By E. Gardner
    In 1946, over a decade before he became the architect of the Vietnam War, Robert McNamara was hired to rehaul the Ford Motor Company. It was in desperate need of help. The iconic corporation was hemorrhaging about $9 million a month. McNamara, an accountant by training who rose to prominence by applying statistical methods to warfare planning, immediately transformed the culture. Decisions were no longer made from the eye of a designer, or the experience of the line-worker. He immediately developed complex financial metrics to measure a product’s viability. Every penny spent in manufacturing, marketing, design, and engineering had to be justified and rationalized through this analysis. It shifted power from engineers to MBAs. Within three years he doubled the company’s profits. In Makers and Takers, Rana Foroohar argues that this was the end of American global automobile leadership. As crazy as it sounds, the question needs to be asked: Did modern finance destroy innovation?

    Makers and Takers

    The book’s central argument is that finance should be a utility. Unlike an electric company, which allocates energy to businesses and people to power the economy, banks allocate capital. Theoretically, in an efficient financial system all an entrepreneur needs to do is have a great idea and a solid business plan. The bank evaluates the plan, loans the money, and makes a profit on the interest. It’s an easy, boring business. If things work out the entrepreneur becomes wealthy, people are employed, and the community receives long term investment. Foroohar presents the case that McNamara spearheaded a revolution that moved finance from a supporter of the economy to the center piece. It no longer allocates capital and gets out of the way; today finance manages nearly all aspects of business. It no longer helps make society; it takes from society.

    You may be asking yourself, “Didn’t McNamara’s approach double profits in a few years? Didn’t he he bring a company back from the dead?” I think Foroohar’s answer would be: not really. Of course, every firm needs some level of financial structure to succeed, and he should be applauded for his contribution. But during the post-WW2 era, Ford’s growth was driven primarily by societal trends not anything one person did. The U.S. government invested $25 billion to create a 41,000 mile interstate highway system that reduced the time it took to cross the country from about two months to five days. Incomes rose by 2.5 percent a year creating the middle class. In plain English, McNamara’s arrival coincided with both a massive increase in the demand for cars and a budding infrastructure to drive them on. He was born on third base, and everyone thought he hit a triple.

    From a product perspective, Ford was in such good shape that it took about a decade for McNamara’s impact to be felt. According David Halberstam’s The Reckoning, a 1986 opus on the decline of the American automobile industry, under his system, managers “contrived not to improve but in the most subtle way to weaken each car model, year by year.” This meant “a cheaper metal here, a quicker drying paint there.” Foroohar reports that the system tried to eliminate spare tires in the vehicles, because managers didn’t know anyone who ever had to change a tire (Executives often had company cars—replaced every six months). Eventually the small cutbacks led to huge profits at the expense of quality. During his tenure, Ford debuted two of the most universally loathed cars in the history of the industry: The Pinto and the Edsel. “Accountants were replacing tradesmen,” Foroohar writes. “Making money was slowly but surely replacing the goal of making great products.”

    The hidden poison: Modern finance destroyed innovation

    The most damaging legacy of McNamara may have been his impact on labor relations. Labor became a commodified input. It was now something to be managed and squeezed; just a cost of doing business. Never mind that one of the major drivers of innovation is the collaboration of the factory floor and the engineering team. There’s a reason why Bell Labs designed their buildings to house both engineering and manufacturing—a strategy Tesla uses today. While Japanese and German firms were becoming more productive and agile by engraining labor into the strategic decisions of the company—America was building walls and eroding key competencies by outsourcing production.

    Conclusion

    Foroohar’s book isn’t perfect–it goes on a bit long and only offers a few solutions—but it’s a well-meaning and well researched book on the modern economy. Not the economy that we hear about on the nightly news or in sound bytes, but the actual structure and incentives driving modern business. She makes a good case that yes, modern the modern financial system has destroyed America’s ability to innovate. The entire system rewards short term gain, over long term investment. The good thing, she notes is that none of this is permanent. “We can remake [the economy] as we see fit to better serve our shared prosperity and economic growth.”

    This originally appeared on [...]
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    7 of 7 people found the following review helpful.
    A Decent Basic Primer about Finance Today
    By Phyllis
    I liked it. It's well and engagingly written, and doesn't require a PhD in economics (or whatever) to understand. I've always been personally quite conservative, but socially quite liberal, so a lot of what is written in this book rings true with me.

    Foroohar covers a lot of ground, most of which un-brain dead, open-minded, curious people have probably heard at one time or another on the air, online, or in print (e.g., her Time Magazine articles). But she employs good, real-world examples and details (that you don't get in typical media sound bites). They expanded my understanding of the issues, but got a little redundant. My experience is that a lot of this type of books chop, hash and mince the points over and over and over again, which is too bad.

    With less of redundancy, Foroohar could have more examples in greater depth (and still filled out the pages into a real book length). Or she could have provided more detail about her prescription for the future. I think the last chapter on the future is really superficial.

    Thus only 3-stars. I still recommend that everybody read it, because it does contain good information, is easy to read and engaging. But just don't get too excited, because the content just isn't there to fulfill the title's promise.

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    Minggu, 13 Maret 2011

    [H406.Ebook] Ebook Download Last Off, by Laughton Chandler

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    Last Off, by Laughton Chandler

    Four young stowaways — illegal passengers, below even the 3rd class — find themselves on the R.M.S. Titanic, the grandest ocean liner in the world on her maiden voyage. At first unknown to each other, hailing from four different countries, they begin to learn about each others’ pasts as they bide their time in the bowels of the ship, united in their hopes of making a new life in America. When disaster strikes, what will become of them? Who, if any, will be able to escape the epic tragedy Walter Lord described as ‘the death of a small town’?

    • Sales Rank: #9552992 in Books
    • Published on: 2013-04-15
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.00" h x .38" w x 5.00" l, .38 pounds
    • Binding: Paperback
    • 152 pages

    About the Author
    Laughton Chandler, a thirteenth-generation native of South Carolina, has been interested in the Titanic since reading about the first expedition to the wreck in 1986 as a boy. He is a writer and artist, and lives in Charleston.

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    2 of 2 people found the following review helpful.
    brilliant fictional novella
    By F. Chowdhury
    How much I enjoyed the book: 9/10
    How good the book was: 9/10

    Where to begin with Last Off... If I had read the entire book in one sitting, I would have been bawling by the end. Fortunately for me, I read the book over two days and this wasn't the case.

    The overall plot of the novella remains true to the disaster and so the ending of Last Off is tragic. Yet my brain did not manage to compute this right away and so I found myself still hoping for a happy ending. Of course I was left devastated when the metaphorical faeces eventually hit the fan. Or in this case, when the ship hit the iceberg.

    We aren't given much information about the characters but I developed an immediate liking for them. All four stowaways are boys, allowing them to form the foundations of what could have been a great friendship.

    The boys disappear one at a time and I can't tell you how frustrated that made me! Particularly since the ending only tells us about one out of the four boys! As a casual reader I wish we'd been given more details, but as a literature student I can appreciate the fact that my exact need for detail is what the family of the passengers on The Titanic had felt after hearing the news. So I've chosen to see this as excellent writing technique rather than a frustrating missing feature.

    Last Off reminds me somewhat of Night of the Purple Moon. Both books were written extremely well in terms of characters, pacing, story line and both books feature children/young adults as the protagonists. Whilst I respect both writers and cannot fault their writing, the abundance of tragedy in both books prevents me from loving their work.

    So yes it was a brilliant book; there's no denying it. On the other hand, I can't help but feel that by the end of my reading, some part of my soul was suddenly taken from me, leaving me with an empty feeling.

    Last Off definitely leaves you with a lasting impression.

    Disclaimer: I received this book for free from the author, Laughton Chandler, for review purposes. At no point did I receive any payment to write this review.

    1 of 1 people found the following review helpful.
    Loved this story
    By Kitty Smith
    I have been fascinated by the Titanic and all stories pertaining to her since I was a small child. Last Off tells the tale of four young boys who stowaway in the very bowels of the supposedly unsinkable ship. Paddy from Belfast, Hugh from London, French-born Emile who intends to become rich in America, and an initially silent boy they believe to be mute until he finally speaks and reveals himself to be German. The boys begin to relate their individual stories of how they came to be tucked away in the bottom of the ship, and their hopes and dreams for the future that waited them in America. They go to bed one night well fed and full of hope, and wake up to a world gone dark and upside down. What happens next is the stuff of both legends and history books, and any Titanicphile (not sure if that's a word but I have made it so) will find themselves unable to put this book down until the last page has been devoured.

    I was very impressed with the skillful way the author developed the camaraderie between the boys in the short time they were together. The dialogue is realistic and believable, and despite the ultimate tragic nature of all stories Titanic this one had its humorous moments as well as its heartbreak, and I am really happy to have added it to my collection. I received a copy of this one in exchange for an honest review, but will be buying the paperback to add to the bookshelf. It really is an excellent story.

    0 of 0 people found the following review helpful.
    Nice historical fiction about the sinking of the Titanic
    By Kelli Nash
    I love historical fiction, and also really enjoy stories about the Titanic, so I was excited to read Laughton Chandler's novella, Last Off. Last Off is about four young teen boys who are stowaways on the Titanic.

    Hugh seemed to be the main character (in my opinion), but the reader gets to know all four boys fairly well. I appreciated the boys' unique histories, and enjoyed reading about how each came to be a stowaway on the Titanic. I liked the characters , and found myself quite invested in the outcome of the story.

    Last Off is a good length for a novella: it took me just over an hour to read it, and I have no complaints about the length of the book. I usually bemoan the brevity of most novellas, but I was completely satisfied with this story. Chandler made the story just the right length. Last Off has quite a detailed plot which was full of emotion.

    While I found myself irrationally wishing for a happy ending (all the while knowing how a story about the Titanic was bound to end), I thought the ending to Last Off was perfectly suited to the story. Anything else would have felt inauthentic.

    I liked the twist about the actual sinking of the ship. I was taken by surprise (I love it when that happens) and thought Chandler's handling of that subject made the story quite interesting.

    My one complaint about Last Off is that I felt sort of disconnected from the characters. I think this is mainly due to the fact that the book is a third-person narrative. I always find myself not as connected with the characters when reading a third-person POV.

    Overall, I did really enjoy Last Off and would recommend it to fans of historical fiction and people who are interested in reading about the Titanic.

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    Sabtu, 12 Maret 2011

    [S792.Ebook] Ebook Free Advertising and Sales Promotion, by Ken Kaser

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    Advertising and Sales Promotion, by Ken Kaser

    Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND SALES PROMOTION, its accompanying supplements, and author-driven learning and teaching support.

    • Sales Rank: #648079 in Books
    • Published on: 2012-01-01
    • Original language: English
    • Number of items: 1
    • Dimensions: 10.90" h x 1.00" w x 8.60" l, 2.75 pounds
    • Binding: Hardcover
    • 480 pages

    Review
    1. WHAT IS ADVERTISING? History of Advertising. Influences on Advertising. The Advertising Industry and Careers. 2. CONSUMER BEHAVIOR. The Consumer Is in Charge. Consumer Purchase Classifications. Influences on Consumer Behavior. 3. THE BASICS OF MARKETING. The Marketing Concept. The Target Market. Market Segmentation. 4. PRODUCT AND PRICE PLANNING. Product Development. Product Life Cycle. Price Planning. 5. DISTRIBUTION PLANNING. Channel of Distribution. Supply Chain Management. Distribution Logistics. 6. PROMOTION PLANNING. Promotion. Advertising and Public Relations. Personal Selling and Sales Promotion. Other Types of Promotion. 7. ADVERTISING MEDIA. Traditional Advertising Media. The Internet and Advertising. Alternative Forms of Advertising Media. 8. EFFECTIVE ADVERTISING AND SALES PROMOTION. Developing an Effective Advertising Campaign. Marketing Research for Advertising. Developing an Effective Sales Promotion Strategy. 9. COMMUNICATING EFFECTIVE ADVERTISING AND PROMOTIONAL MESSAGES. Role of Communication. Types of Communication. Effective Advertising and Promotional Messages. 10. MANAGEMENT OF EFFECTIVE ADVERTISING. The Advertising Plan. Creation of the Advertisement. Analysis and Evaluation of Advertising Messages. 11. CONSUMER-ORIENTED ADVERTISING AND SALES PROMOTION. Consumer-Oriented Advertising. Consumer-Oriented Sales Promotions. Branding and Positioning. 12. THE ECONOMICS OF ADVERTISING. Advertising and the Economy. Financial Planning for Advertising. Factors Affecting the Advertising Budget. 13. LEGAL AND ETHICAL ISSUES AFFECTING ADVERTISING. Government Regulation. Self-Regulation. Ethics in Advertising. 14. ADVERTISING IN A MULTICULTURAL MARKET. A Global Vision. Diversity and Advertising. Cross-Cultural Communication. 15. PLANNING YOUR FUTURE IN ADVERTISING. A Career in Advertising. The Workplace. Leadership, Career Development, and Team Building.

    About the Author
    Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.

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    0 of 0 people found the following review helpful.
    Great book for High School Students
    By Cheryl Dimson
    I was reviewing books for my college class and found this one. I have just ordered a set for my high school class. It is formatted too young for my college class.

    0 of 0 people found the following review helpful.
    Five Stars
    By Miss Loxie
    Excellent book - I will be using it for a high school advertising course.

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