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Meggs' History of Graphic Design, by Philip B. Meggs, Alston W. Purvis
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Note from the publisher:�
The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. An access card with redemption code for the online�Interactive Resource Center�is included with�all new, print copies�or can be purchased separately. � �(***If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code - ISBN: 9781118922248).
The online�Interactive Resource Center�contains resources tied to the book, such as:
Interactive Resources:�
- Flashcards featuring images from book for image identification self-study�
- Self-test assessment by chapter�
- Image Gallery featuring key designers and their work
Downloadable Resources:�
- Indices of key terms and people
***Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World***
�
This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource.
With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.
- Sales Rank: #13684 in Books
- Published on: 2011-11-22
- Original language: English
- Number of items: 1
- Dimensions: 11.20" h x 1.50" w x 9.00" l, 4.75 pounds
- Binding: Hardcover
- 624 pages
Amazon.com Review
Q&A with Author Alston W. Purvis
What’s new in this edition?
The fifth edition has additional coverage of the Middle East, Spain, Portugal, South America, and China as well as multi-media and motion graphics. Also, much in the last chapters is new, since graphic design history is changing almost daily. The last chapters are always the most difficult since we are living in the same period when things are happening.
What are the biggest differences between the last edition and this new edition?
In the last edition, I included many more images and improved the quality of others. Resulting from additional research and discoveries, I naturally made changes to the text, but I essentially maintained the same basic structure of the book. This process continued but far more extensively in the fifth edition.
How do you choose the designers who are in the book?
Designers were chosen for having made significant contributions to Graphic Design history. What distinguishes a master from his or her colleagues is both perplexing and difficult. Although every effort is made to avoid this, there will inevitably be the realization that an important figure was omitted. However, the accomplishments of significant individuals that have withstood the test of time will continue to inspire us.
With so much information to cover, do you find it difficult to revise this title?
Phil Meggs often said—and I agree—that one of the gratifying aspects of this book was being able to write the next edition, as you find things that you missed earlier and that each issue becomes more refined and richer in scope.
Do you receive a lot of feedback from readers?
I welcome and greatly value feedback in every stage of the writing and editing. The feedback I do receive usually involves a point of disagreement, such as having omitted a designer or point. But I welcome any positive or negative input from all sources. Comments from teachers are especially useful, as I find it important to learn how the book is used in classroom situations.
From the Inside Flap
The classic "bible" of graphic design history—now fully revised and updated!
This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource.
With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.
About the Author
The late Philip B. Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.
Alston W. Purvis is Professor of Graphic Design at the Boston University College of Fine Arts. During his career, he has worked as an instructor at The Cooper Union and the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design: 1918–1945 and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; Wendingen: A Journal for the Arts 1918–1932; Creative Type; Dutch Graphic Design: A Century of Innovation; Jan Tschichold: Posters of the Avant Garde; Posters NL; Jan Tschichold, Master Typographer: His Life, Work and Legacy; The Ballets Russes and the Art of Design; and Type: A Visual History of Typefaces and Graphic Styles.
Most helpful customer reviews
21 of 22 people found the following review helpful.
Dont buy at Kindle, paper is better
By Vlad Golovach
Great book but the Kindle version is awful - bad styles, low image resoluton. The publisher should be spanked for such product, considered that you can always buy Inkling version that is so much better prepared.
12 of 12 people found the following review helpful.
Just keeps getting better
By AvidReader
Megg's History of Graphic Design just keeps getting better. The author's completely re-wrote some sections of this book, and added new information. The topics covered bring you right up to contemporary designers/work. Designers from all over the world are also featured. Some of the older sections have also been re-worked, included better quality and color images for early printed books. The section on the development of modernism (in Russia, Europe, and the US) is better than anything you will find in comparable history books. This still leads the field in Graphic Design history. I wish I could have used this version of the text when I was in school. It is definitely a must have for anyone who calls themselves a designer; it seems expensive, but you will get your money's worth out of it. And the book itself, physically, is very high quality and will last a long time.
13 of 14 people found the following review helpful.
Inspiring History Lesson for Designers
By Andrea
This book is incredible. If you are a graphic designer, I highly recommend it for your library of inspiration and resource.
Meggs' History of Graphic Design provides such rich history and insight into the world of expression through visual communication. It starts with cave drawings and the origins of the Alphabet to the new digital age and everything in between.
I was surprised to learn how much of our ancestors' findings are used to this day, including origins of font names, and basic printing methods.
The book also goes into explicit detail on how visual evolution was, and still is, so profoundly affected by world economics, war and revolution.
Of course, a book of this caliber would not be complete without images and succinct footnotes. Great to flip through for design inspiration.
If anyone thinks we just "make things pretty" or "doodle all day", well, they're probably just jealous. However, if you want to put them in their place, hand them this resource. This book truly makes me proud to be a graphic designer.
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