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Getting started in public relations, by Roger Haywood
Ebook Download Getting started in public relations, by Roger Haywood
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Public relations can be tough, sometimes almost impossibly demanding, but a fantastic opportunity for those with passion, empathy, energy and determination. If you are considering getting into public relations to build a rewarding career with immense potential and good rewards, then this book will give you the inside track knowledge, not only into how to get into the business but how to rapidly get ahead. This is probably the only really definitive guide to getting into this challenging world, written by someone (without a degree and then penniless) who started as an underpaid junior ... and in his career moved to the top, chairing the most important global bodies in the sector - advising at chairman levels some of the largest and most significant organisations in the world. He has also written half a dozen books on the business, including the best sellers in this sector.
Public relations is great opportunity for talented people to build an exciting career, As it is often in the top three university career choices, the competition for positions is intense, often with hundreds of candidates for every position. Many of the best jobs do not even get advertised and are filled from short-listed potential rising stars: how could you get onto such a short list and even get to the top of it? The answers are here.
There are techniques to identity where you are most likely to succeed and how to get yourself into a prime position amongst all those wishing to land these coveted positions. Of course, you may not know this, but some 90%-plus of applicants disqualify themselves because they do not understand what the organisation really needs. Learn what you must to do to avoid this cruel elimination from every chance you seek. For even if there is only a few percentage of the would-be recruits who stand any real chance, this can still be a daunting challenge, competing with the cream of applicants. This book will explain, in detail and step by step, techniques never published before, on exactly how the employers think, how to find out what they seek ... and, above all, how to give yourself a massive advantage in the selection process. There plenty of practical tips in this book – but there are no tricks involved; working at this process in a logical and imaginative way is actually the best proof that you have some of the important qualities for success in public relations.
This book may be easy to read, but it is far more detailed than most career guides. Getting yourself fit for those best opportunities will involve much hard work. Read the whole book through once, or more. Then go back to the sections where you think you may be weakest - and do not just read the advice, carry out the initiatives that will get you to the top of any shortlist. If you cannot do that, you do not deserve a position in one of the most creative, influential and fast-growing sectors.
Roger Haywood should know how to help the best talent: he has recruited, trained and advised countless young people (and some not-so-young), many with brilliant professional qualifications and more than few with little but personality and a driving ambition. All have moved up and on, many to senior roles in the industry. He is in demand internationally for his skills in training and has taught across over 100 of the major business capitals of the world.
Good luck but even more important ... put in the good efforts. Read, reread and undertake the self improvement that could make you feel in a few years time that this was one of the best decisions you have ever made.
- Sales Rank: #1958668 in eBooks
- Published on: 2013-09-20
- Released on: 2013-09-20
- Format: Kindle eBook
Most helpful customer reviews
0 of 1 people found the following review helpful.
Outstanding!
By Q. Langley
There is simply no-one better equipped to offer advice on this subject than Roger Haywood. His "All About Public Relations" remains the best-selling book in the world. He draws on decades of global experience at the highest levels of business. He is also a generous coach and mentor to people of all ages.
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